Challenge
Rio Rancho High School wanted consistent sideline coverage for eight home games that coaches, players, booster clubs, and the school's social accounts could all pull from — without demanding marketing hours from existing staff.
Approach
We embedded a dedicated sideline shooter for every home game and turned around edited galleries by Sunday morning so each audience had fresh imagery before the next week of school. Shots were organized in shared galleries with sport-specific naming so the booster club could grab prints independently.
Results
Coaches used the stills in recruiting materials, the booster club sold out the team banquet photo packages, and the school's social accounts ran a year-in-review carousel built entirely from the season gallery.